Tonight is the night! Tonight is the @AAFDallas American Advertising Awards event. Both Bobby Ennis and Dan Ferguson will be representing Groove Jones!
Congrats to the other Dallas-based agencies and brands that are being recognized - 1820 Productions, 3Headed Monster, Augustine Agency, Avocados From Mexico, Bedford Advertising, Belmont Icehouse, Cheil Dallas, Dallas Zoo, DHD Films, Half Price Books, Haygarth. Kickstand, Launch Agency, LERMA/, Medium Giant, Moroch, Nametag Films, Omnicom Media Group, Paper Crowns, Plot Twist Creativity, Propac Agency, Saatchi & Saatchi (We Are Saatchi), Spire Agency, The Infinite Agency, The LOOMIS Agency, The Agency Shop, TPN RETAIL, Tracy-Locke, TRG, White Unicorn Agency.
We`ve been brewing up some spooktacular experiences for this Halloween season, and we`re thrilled to share the hauntingly good results! Check out our latest projects:
💥Spirit Halloween In-Store Hologram Displays - Step into a world of ghostly illusions with our in-store hologram displays for Spirit Halloween! 💥Modelo Celebrating Día de los Muertos World - Join us in celebrating Día de los Muertos in an immersive world brought to life for Modelo! 💥Pumpkin Nights and our XR Avatar Scanner - Get ready to groove with our XR Avatar Scanner at Pumpkin Nights, where you become part of the famous Thriller dance! 💥Times Square OOH Animated 3D Billboard for Spirit Halloween - Experience the chills with our anamorphic 3D billboard in Times Square for Spirit Halloween! 💥General Mills and Carmella Creeper - Dive into the spooky and musical world of Carmella Creeper, brought to you by General Mills!
Groove Jones Wins 3 Awards in the 2024 Hermes Creative Awards! 🏆 Hermes Creative Awards today announced the winners for the 2024 international awards competition for creative professionals involved in the concept, writing, and design of traditional and emerging media. In this year`s competition, Groove Jones took home 3 prestigious awards from over 6,500 entries from around the world - 2 Platinum Awards and 1 Gold Award! https://pulse.ly/mjnumawfag
🥇 Platinum Award: Project: Zion Cemetery Remembrance Experience Client: Special Angels Investments Category: Electronic Media/Social Media/Interactive Media
🥇 Platinum Award: Project: Modelo Día de los Muertos World Client: Constellation Brands – Modelo Category: Electronic Media/Social Media/Interactive Media
🥉 Gold Award: Project: Keebler Fudge Stripe sELFie Studio Client: Ferrero SpA and Keebler Company Category: Electronic Media/Social Media/Interactive Media/Website Overall
3M worked with Groove Jones to demonstrate the hanging capabilities of Command™ Brand, in a captivating manner. Check out the case study: https://pulse.ly/tq5uqvhsyz
The goal was to use augmented reality to help inspire consumers with what they can hang from Command™ Damage-Free Hanging Solutions, highlighting the hook’s strength and utility. The desired outcome was to enable users to virtually hang various items on different surfaces using the Command™ 10 lb X-Large Utility Hook, and be demonstrated at CES.
At this year`s Coachella, Groove Jones worked with Revolution Marketing to create something truly special for Method, a leading body care brand under SC Johnson. Check out the case study: https://pulse.ly/dr7qmd3bjr
Introducing the AI Aura Photo Experience! By utilizing advanced AI technology, we transformed attendees` photographs into personalized, stylized portraits. Based on their responses to Method Aura-themed questions, participants received a unique artwork reflecting their "Aura" in one of three styles: Pure Peace, Simply Nourish, or Daily Zen.
Our mission was to develop a user-friendly mobile app that not only entertained but also made the journey from photo capture to retrieval seamless. This innovative integration into the Method brand experience aimed to forge memorable and creative interactions among the festival-goers.
Refresh your marketing strategy this season by integrating virtual reality into your campaigns. Past projects like the Corona Premier VR Golf Experience have showcased VR`s ability to immerse users in unique, brand-enhancing experiences. Check out the case study: https://pulse.ly/cgcdf3tnik
From virtual sports to interactive product demos, VR turns campaigns into memorable adventures. Embrace the potential of VR to innovate and captivate.
Discover the Power of WebGL with Our Toyota Mirai Digital Showroom 🌐 Case Study:https://pulse.ly/fhuo5eqs4o
Explore the cutting-edge capabilities of WebGL in our latest project for the Toyota Mirai. This technology allows us to deliver a seamless 3D visualization experience that’s as innovative as the Mirai itself. Whether on desktop or mobile, our digital showroom is designed to engage and educate users about the Mirai’s advanced features and sleek design.
Take a closer look at the interactive 3D models, delve into the details with educational hotspots, and see beneath the surface with the drivetrain X-ray view. Experience the future of online car showrooms and learn more about the Toyota Mirai`s unique attributes.
Happy Super Bowl Sunday!! At Groove Jones, we`re reminiscing on some of our favorite Super Bowl projects! 🏈✨
We transformed game day, letting fans throw the ultimate touchdown from the 50-yard line and step into the feet of a football player. 🎮 For Sleep Number - 6,000 participants stepped into their QB dreams, proving that with great sleep and cutting-edge VR, you`re always ready to play your best game. For Kaiser Permanente, we helped them with a VR experience at Super Bowl 50 - check out those oversized Football helmet heads. Ready to elevate your fan experience? Click the link in our bio to get in touch.
For more on these projects, check out: https://pulse.ly/ozx8pmrobv https://pulse.ly/nwfzcxago8 https://pulse.ly/zqpdn0a4pi #SuperBowl #VR #GrooveJones #FanEngagement...
Delve into the truths of history with Groove Jones` Zion Cemetery VR Experience. https://pulse.ly/l08ompqbni
Guided by the powerful spoken word poetry of Ebony Payne-English, this VR experience unveils the untold stories of lost souls. Original artwork and scarce documents transport you through the 20th century, offering a visceral understanding of racism`s impact on sacred land.
What sets this VR experiece apart? Hand-tracking technology, eliminates the need for controllers, allowing you to interact seamlessly with the history.
The VR experience is a poignant confrontation with the harsh realities of life in the Jim Crow South. It invites reflection on the enduring impact of Jim Crow on our society today and serves as a solemn memorial for the individuals interred at Zion Cemetery.
🎃👻 Groove Jones is in full Halloween spirit this year and as Spooky Season comes to a close, let`s take a look at one of our eeriest productions yet!! Once again, we teamed up with @SpiritHalloween to bring some spine-chilling vibes to New York`s Times Square with a killer anamorphic 3D billboard. Check out the eerie illusion here:https://pulse.ly/t1cfug6jlt
🔊 Don`t forget to turn up the sound! This year`s billboard marks the 40th-anniversary celebration!
Agency Spotter released their Top 100 Marketing Agencies Report on January 25, 2024, and Groove Jones was ranked #1 at the top of the list. https://www.groovejones.com/groove-jones-ranked-1-in-agency-spotter-top-100-marketing-agencies-report/
The Top Marketing Agencies report evaluates more than 3,400 marketing agencies based on Agency Spotter`s proprietary research methodology. This report takes a look at marketing agencies across marketing strategy, experiential marketing, promotions, shopper marketing, influencer marketing, multi-cultural marketing, word-of-mouth marketing, events, direct marketing, content marketing, Search (SEO and SEM), and marketing automation.
#MeetTheGroovers - This week we’re spotlighting one of our Digital Innovation and Experience Strategists, Jeff Kreinik!
Jeff has been with Groove Jones for a year and a half and brings experience on the agency, event production, and event technology side of things to the GJ team.
Prior to Groove Jones, Jeff spent time as VP of Business Development at NVE Experience Agency, COO at HUKA Entertainment, and VP of Sales and Marketing at Front Gate Tickets (now Live Nation/Ticketmaster).
In his free time, Jeff enjoys playing guitar, traveling, and woodworking.
Discover Volumetric Stages – the ultimate immersive storytelling experience!
Imagine individuals performing in a studio while a stunning 3D world unfolds behind them on a LED wall. Volumetric Stages use cutting-edge tech like LED walls and motion tracking to transport talent into any imaginable space – real or fantastical.
Ready to transform your storytelling? Groove Jones specializes in unlocking the magic of Volumetric Stages. From concept to execution, we craft captivating experiences using LED walls, motion tracking, and 3D innovation. Elevate your content with us today!
Groove Jones is honored to be ranked #1 on Creativepool.com`s Top 10 Agencies list for VR / AR! 🏆 Creativepool is a renowned global network in the creative industry, bridging the gap between employers and talented professionals worldwide. Their platform features creative job boards and enables creative minds to display their work while connecting agencies with potential clients.
We`re thrilled to be recognized as a leading force among the top creative studios in the VR / AR domain. Check out the details of our achievement at https://pulse.ly/lqij9bgbqf 🌐
Following our exciting collab with USF, we`re diving deeper into the magic of the Volumetric Stage. Case Study: https://pulse.ly/vnqc5dk7na
Beyond Imagination: Our Volumetric Stage is a gateway to limitless possibilities. Imagine placing talent in any space you can dream of - from realistic recreations of USF`s campus to fantastical worlds born from pure imagination. 🌌🏛️
LED Magic: The key? Our cutting-edge LED walls. They display these stunning 3D environments, creating a natural backdrop for the talent. Say goodbye to green screens and hello to seamless integration into any world we create. 🎥🌿
Enhanced Performances: Talent feels truly `in` these environments, resulting in more authentic and engaging performances. Plus, with integrated lighting that mirrors the natural world, we eliminate issues like green spills or awkward edges. The result? Flawless, immersive experiences. 🌈👩🎤
Looking for some kick-ass merch with a touch of AR?💥
We built our very own merch store to show off some of the technologies we are building for our clients. Including using AR for virtual try-ons for shopping! Visit https://pulse.ly/c0cvrnjvqy to check out our store and shop yourself.
With AR, you can view some of our merchandise on your desk, coffee table, or kitchen counter. Just look for any products that have the LOOK FOR AR logo icon.
Did you know that merchants who use AR see immediate benefits to implementing AR in their shopping experience? According to Houzz CE Add Tatarko, users of AR tools were eleven times more likely to make a purchase.
In need of some AR magic for your business? Contact us today!
We`re excited to have worked with the University of South Florida and Innovative Education Studios to revolutionize online learning! 📚✨Check out the case study: https://pulse.ly/ldakckc1ge
The Mission: We`re bringing USF`s campus to life in 3D for an immersive virtual education experience. Our Volumetric Stage technology is key - it combines 3D environments, motion tracking, and dynamic LED walls for an unparalleled online learning platform. 🎥
Transforming Education: Our collaborative effort focuses on capturing the vibrant USF campus and recreating it digitally for interactive, real-time learning. Get ready to explore your courses in a whole new dimension!
🐂 ❤️ ⚽ Tex Hooper, the FC Dallas mascot, stepped into the Groove Jones Volumetric Scanner https://pulse.ly/1upqirkfja the match this past weekend.
Soccer fans got scanned and joined the team on the pitch at Toyota Stadium. Everyone who was scanned received a custom video that they could share with friends. Even sports mascots want to join in on the fun. 🐂 ❤️ ⚽
Our latest 3D anamorphic billboard work. Groove Jones worked directly with AT&T to create a 30-second video ad for their recruitment campaign. The ad has already generated results. Check out the case study - https://pulse.ly/05wlrdav6w The billboard is displayed on the Discovery District Media Wall in Dallas, Texas, and features real AT&T team members.
#MeetTheGroovers - This week, we’re spotlighting our incredible Development Supervisor, Andrea Simeone, who has been an integral part of the Groove Jones team for the past five years. Andrea’s passion for technology and games is infectious, and he is always eager to empower his team to both inspire and transcend creative challenges.
Prior to joining Groove Jones, Andrea had 15 years of experience in various roles spanning management and software development. He possesses a remarkable versatility within the software realm and is always eager to explore new frontiers.
While Andrea doesn’t have a single favorite project at GJ, he finds satisfaction in harnessing his technological expertise and experience to contribute to projects that serve noble causes, particularly in education and healthcare.
In his free time, Andrea is a passionate gamer. He is also constantly honing his culinary skills!...
Groove Jones worked with HLK Agency for their client Bayer Crop Science Group to create an innovative augmented reality (AR) experience to demonstrate how high winds impact traditional corn versus Preceon™ Smart Corn System short-stature corn hybrids. Case study - https://pulse.ly/pkprvrekjqThis interactive platform complements a print campaign and serves as a centerpiece at trade show events.
"Darkness cannot drive out darkness, only light can do that. Hate cannot drive out hate, only love can do that." - Dr. Martin Luther King Jr.
Today, we honor the legacy of Dr. Martin Luther King Jr., a visionary who taught us the power of words, the strength of community, and the unyielding courage to dream of a better tomorrow.
We`re ecstatic to announce that Groove Jones has clinched the 2023 Chief Marketer Pro Award for "Best Use of AR/VR/XR"! 🏆✨ https://pulse.ly/udbbr3qlvr
Our collaboration with X-FCTR brought to life an unforgettable experience for Target: "Bullseye’s AR Holiday Adventure." 🎯🎄
Being recognized by Chief Marketer is a testament to our commitment to innovation and immersive experiences. Check out the winning campaign at the link below! 🌟
Groove Jones had the honor of partnering with Special Angels Investments, LLC 501(c)(3) to develop an immersive and educational experience centered around Zion Cemetery in Tampa, Florida. 🕊️Check out the case study: https://www.groovejones.com/journey-to-revive-zion-cemetery-through-immersive-technology/
As the city`s oldest known African American Cemetery, this historic site deserves recognition and preservation.
Explore and witness the dedication to transforming this sacred ground into an interactive teaching tool using cutting-edge technology.
Let`s collectively illuminate a significant yet often overlooked part of our history. 🕯️
Exciting news from IVRHA (International Virtual Reality and Healthcare Association) - The Association for the Immersive Healthcare Industry! At the VR Healthcare Demo Tour in Cleveland, they`re showcasing the groundbreaking collaboration between Groove Jones and Jennifer C. Reneker, Assistant Dean of Scholarly Innovation at the School of Population Health, University of Mississippi Medical Center. 👏
Together, we`ve introduced the cutting-edge VR platform VIST Neuro-ID, aiming to revolutionize healthcare. Dive into the case study here: https://pulse.ly/6g2iroeool
Groove Jones, in partnership with Dr. Reneker and her UMMC team, embarked on a research and development journey to tackle a crucial healthcare challenge. They created a series of tests within an HTC VIVE Pro Eye VR headset to assess performance across various tasks. This vital research is generously supported by the Health Resources and Services Administration (HRSA).
VIST™ records data through a range of sensors during these tests, offering hope that researchers will identify subtle neurological disruptions by leveraging artificial intelligence. 🧠💡
#VR, #VRTechnology, #HealthandWellness, #Innovation, and #HealthcareInnovation #GrooveJones...
#MeetTheGrovers - This week we’re spotlighting our amazing 3D Asset Lead, Elliott Johnson, who`s been with GJ for over 5 years!
Elliott brings varied experience and a scrutinous eye to the GJ team and loves finding the intersection between visual appeal and optimal performance.
Prior to Groove Jones Elliott worked as a fabricator, puppet builder, sculptor and painter whose work has been shown in galleries and museums across the country.
His favorite project he worked on was League of Legends 5G MEC Virtual Production where he was able to help art direct a virtual environment in the striking style of Netflix`s Arcane series for a fascinating and unique experience.
In his free time, Elliott enjoys books, travel with his wife and creating the occasional difficult object.
#MeetTheGroovers - This week we’re spotlighting our amazing UX/UI Designer, Bipassana Shrestha, who’s been with GJ for 3 years!
Bip brings her unique blend of creativity and user-centric design to the GJ team. Her passion lies in crafting seamless and visually captivating digital experiences while also prioritizing usability and accessibility.
Prior to Groove Jones, Bip illustrated and designed board games for Goliath and Pressman Games where she designed for clients like Nickelodeon, Cartoon Network, Paddington and many more.
Her favorite project she’s worked on was Medtronic where she and the team were able to create a larger-than-life, fully interactive gamified experience that demonstrated the potential of a computer aided polyp detection system powered by AI! Check out the case study: https://pulse.ly/60zx7a51tf
In her free time, Bip enjoys hiking in nature, playing with her dog friends, drawing, playing games on Switch and watching anime.
Celebrating 8 Years of Creativity and Innovation with Groove Jones! 🥳🎉
Today marks a significant milestone for Groove Jones as we celebrate our 8th birthday! 🎂✨ It`s been an incredible journey filled with groundbreaking projects, unforgettable experiences, and remarkable growth.
Over the past 8 years, we`ve had the privilege of collaborating with extraordinary clients, partners, and a talented team that continuously pushes the boundaries of immersive technology. Together, we`ve crafted experiences that ignite imaginations and leave a lasting impact. 🌟
As we reflect on our journey, we express our heartfelt gratitude to everyone who has been a part of our story. Your support, trust, and belief in our vision have been the driving force behind our success. We`re truly humbled and honored to have shared this incredible journey with you. ❤️
We are so proud to partner with Be Pro Be Proud (BPBP) to revolutionize the way we inspire the next generation of the skilled workforce through cutting-edge VR technology. https://pulse.ly/1zw1gc3ert
Introducing "Truck Tech," our Virtual Reality game that offers a deep dive into the realm of diesel technology repair. 🚚🔧 Players will find themselves in a meticulously detailed truck center repair facility, where they can explore and learn about the diesel tech industry firsthand through interactive gameplay.
This project is a commitment to educating and empowering the future workforce with knowledge about viable and rewarding career paths in skilled trade.
Our Personalization Engine is an innovative turnkey platform we license to our clients to create generative art campaigns and programs. Learn more about our cutting-edge platform here: https://pulse.ly/lagrp0zrdt
So, what are the top 5 Reasons Generation Art is great for campaigns?
1. Personalized & Dynamic Content: AI-driven art tailors content to individual preferences, making it more relevant and engaging for each viewer.
2. Scalability: With AI, thousands of unique designs can be created quickly and cost-effectively, allowing customization without breaking the bank.
3. Novelty & Innovation: Generative art stands out compared to an AR facial effect, uniquely capturing the audience`s attention.
4. Cost-Effective: Brands can save on long-term design expenses by leveraging AI-generated content through platforms like our Personalization Engine™.
5. Pressworthy Innovation: Innovative campaigns using generative art and AI attract media attention, demonstrating a brand`s commitment to staying ahead of the curve.
We are thrilled to have had the opportunity to collaborate with George P. Johnson at Salesforce’s illustrious flagship event, Dreamforce! Check out the case study: https://pulse.ly/8yf54frevg
Our immersive experiences spotlighted Salesforce`s AI prowess via the Einstein BrAInwaves Surf Game and showcased the AI-Data Cloud synergy through the Harmonizer App Visuals & LED Wall Videos. 🚀
This marked the fourth year Groove Jones had the privilege of contributing our interactive solutions to this conference.
Elevate Your Brand with Groove Jones` Personalization Engine! This AI-powered platform for engagement marketing combines Generative Art and AI to create captivating campaigns that resonate with your audience. https://pulse.ly/6v1toj8qhn
With a powerful AI and machine learning backbone, this innovative platform ensures your brand`s values and goals shine through. Rapidly deploy custom generative art campaigns in weeks instead of months.
From sports to fantasy adventures, seasonal keepsakes to fashion enthusiasts, the Personalization Engine™ brings your campaigns to life in a way that`s uniquely you. Experience cost-effective scalability that caters to your brand`s distinct needs while crafting engaging, personalized content. 🚀🌟